Taking Time to Reflect: Looking Back on 2020

When 2020 inevitably makes its way into the history books, there’s a lot we will want to leave in the past. The uncertainty. Lack of stability. The many house projects we began three months into a quarantine that now sit unfinished as we lost motivation. No? Just me. Oh, okay.

Yet, with all the bad and frustrating times also came learning and adapting. It was a time to reflect. We learned how to leverage technologies in ways we never have before to help our employees and best serve our customers.

In case you missed some of these best practices, we wanted to provide you with our Top 10 Blogs of the Year:

1. 1. 25 Reasons Why Your CRM Fails and How to Fix Them

      
      Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail. It’s an all-too-common problem, with multiple industry studies claiming failure rates between 47% and 63% for new CRMs. It is essential to understand how and why a CRM fails to avoid a costly situation. If identified early, most of these issues can be corrected long before they threaten the entire CRM project.

      Let’s take a look at the 25 most common reasons that a CRM fails and how to fix them. Read more.

   2. 10 Answers to Your Questions About Software Integration

      
       

      Implementing a new CRM can be scary for any business, and that tension only increases when the CRM is integrated with the company’s other software systems. It’s normal to have a degree of trepidation and anxiety, even with the best CRM partners and solutions. You’ll have questions about the way the integration will impact your existing workflows, as well as the way the workflows will change as a result.

      Our clients ask our experts about CRM integration questions all the time. So, we’ve decided to share our answers to the most common questions we hear during the software integration process. Read more.

   3. Planning for Technology in 2021: 5 CRM, ERP and MA Trends You Should Know About

      
      Given how uncertain 2020 has been for companies in virtually every market and industry, the very idea of making predictions about 2021 may seem more than a little foolhardy. At the same time, this year has been surprisingly consistent with business technology adoption.  Many existing and long-anticipated trends in customer relationship management (CRM), enterprise resource planning (ERP), and marketing automation (MA) actually met or exceeded the experts’ predictions in 2020. Read more.

   4. Launch and Schedule Zoom Meetings from Sugar with the Zoom Integration for SugarCRM

      
      It’s happened…we’ve integrated Sugar with Zoom, and it’s awesome.

      If you didn’t know, Zoom is a leader in meetings, chat, and secure connections. You’ve likely been on a few Zoom meetings this year.

      With our Zoom integration for SugarCRM, we’ve created a web conferencing strategy for your team that allows Sugar Users to Schedule, edit, and launch Zoom meetings from the Sugar Meetings module.
      Watch our on-demand recording here.

   5. Close More Business Upgrading from Sugar Pro to Sell

      Customers using Sugar Pro may be looking for an upgrade to give them additional functionalities inside their Sugar instance. Sugar Sell enables businesses to create extraordinary customer relationships with the most innovative and affordable solution on the market. That’s why we wanted to showcase the benefits of upgrading Sugar Pro to Sell. Learn more here.

   6. How Does Gamification Help Businesses?

      
      “In every job that must be done, there is an element of fun. You find the fun and SNAP! the job’s a game.” –Mary Poppins.

      Mary Poppins was onto an interesting concept.  At its core, this is what gamification is all about.

      Gamification is not about turning the workplace into a game, but rather taking the best parts of games and sports and putting them into the workplace.

      By incorporating game-like systems into non-game situations, it becomes possible for managers and administrators to fine-tune every aspect of the operation, from boosting CRM engagement to incentivizing specific user behaviors. Read on.

   7. How to Sell CRM to a Skeptic

      
      Many executives and managers just don’t grasp the value of CRM. Why should they invest in an expensive new software platform when they’re fine with the way their old Excel spreadsheet works? Why create a central database of customer information when sales reps already know who their customers are?

      Even if they aren’t completely hostile about the concept of incorporating a CRM into the business, they’re still skeptical. So how do you show them what they’re missing? Learn how.

   8. 8 Key Technologies for WFH Productivity

      
      The ongoing global pandemic has shined a light on working from home (WFH) capabilities. Even companies who never thought they’d have WFH policies had to pivot quickly and adapt to the new normal.

      Yet, the productivity of remote workers does not completely lie in the hands of the employees themselves. Instead, the companies who have set their team members up for success see the best WFH productivity results. Sure, there will always be employees who see WFH as a way to take a midday nap, but the majority will get all their work done if they have the proper tools. No one wants to spend half a day just trying to figure out what they are supposed to be doing. Read on.

   9. The Benefits of Integrating Zendesk Into Your Business

      
      As many businesses have fully transitioned to a work-from-home operating model, the customer experience has become an even more important aspect of every business, be it large or small. Keeping your customers happy and delighted is one key to holistic success, and customer support service plays a crucial role in this. To keep your business growth-focused you need to ensure you have a reliable customer support strategy in place. In other words, you have to be a superhero for your customers to solve their queries and meet their expectations to the best of your ability. Read on.

   10. How to Use Sentiment Analysis to Improve You Customer Service

If you’ve ever puzzled over a text message or email, wondering if the sender was joking, being sarcastic, or was being completely serious, you’ve encountered one of the biggest unsolved problems of the Digital Era. You know exactly what the other person said, but that doesn’t always help you understand how they actually feel. Interpreting “sentiment” — emotions, attitudes, and other subjective expressions — can be a difficult task even for a trained customer service rep, but computers are absolutely hopeless at it. Read on.

Do you want more information on any of the topics listed above? Awesome. We love to chat. Contact us today.

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